MUSIC STRATEGY

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Integrating music in to your brand strategy is always an exciting way to connect directly with audiences and engage with new culture, but if the approach is not well considered or well executed, these activations can fall short of their potential.

  •  Does the campaign message connect with the artists’ own mantra?
  • Does the content plan make the best of the artists’ talent & platform?
  • Does the artists’ aesthetic match yours?
  • Does the artists’ tour/release timeline coincide with your campaign’s hero moments?
  • Do the artists’ team buy in to your vision and will they think creatively and even go that extra mile to bring the campaign to life?
  • Does this campaign offer a chance to build a longer-standing relationship between artist and brand?

With strong roots across the music industry, Mahogany Creative bring the right music, backed by the right teams to your campaign.