Bringing young people back to Youth Hosteling
Music Strategy, Events, Production
YOUTH HOSTEL ASSOCIATION wanted to bring the youth back to Youth Hosteling.
Mahogany Creative programmed a national tour series of boutique music festivals in the grounds of Youth Hostels featuring (at the time) ‘up-and-coming’ talent George Ezra, Mosa Wild and Leo Stannard.
Over the course of the week, we ran events across 5 locations, bringing hundreds of people together for events that bought new energy and awareness to these Hostels and the YHA.
With artists touring the country in a VW Camper Van, the conditions were perfect for us to record performances and Tour Diary films to document the whole trip. With the meteoric rise of these artists, it’s unsurprising that these videos have now achieved cult status, racked up Millions of views and can still be enjoyed to this day across YHA properties nationwide.