Helping a new social media app engage a new music audience


Events, Production, Music Strategy



VERO wanted to engage new audiences for their social platform, with a focus on film and music curation.

Mahogany Creative developed a strategy that empowered emerging filmmakers and musicians  by launching an open creative fund which was publicised through social and print media.

The campaign successfully reached new audiences by providing winners with funds to create their own content, producing a surge in new user profiles across the platform alongside recognition from the independent filmmaker community. Working alongside singer songwriter Jake Isaac and band Dirty Nice.

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