A new Audio Visual format to present ‘Spotify Singles’ in partnership with some of the world’s best known artists.
SPOTIFY wanted to develop an Audio Visual format to present ‘Spotify Singles’ in partnership with some of the world’s best known artists.
Mahogany Creative worked with Artists, Agents and Record Labels to inform and shape a series of filmed interviews, performances and behind the scenes footage from these sessions.
The launch of ‘Spotify Singles’ was about bringing artists and Spotify listeners together in a new way. Mahogany were enlisted by Spotify in the UK and US to conceptualise and produce a bespoke video format, encompassing performances and interviews. These films added narrative and legacy to these iconic recording sessions, as well as delivering increased reach and colour to Spotify’s release promotions.