Increase public footfall to their premium 5* Renaissance Hotels locations in key cities across Europe
Music Strategy, Events, Production, Sync & Licensing, Audience, Development
MARRIOTT STARWOOD wanted to increase public footfall to their premium 5* Renaissance Hotels locations in key cities across Europe.
Mahogany Creative booked, produced, promoted and documented a series of high profile Music events and tours across a network of 36 European hotels.
Renaissance Hotels are 5* destinations found in the most desirable quarters of the World’s most visited cities. We were given the chance to pitch a live music strategy across 36 European Cities, bringing artists and audiences together for boutique events and high profile performances under the ‘R Life Live’ moniker.
Across 2 successful years, these European tours aligned the Renaissance brand with Grammy Award Winning talent alongside the very best local support artists, successfully raising brand profile among artist and local communities. We documented a number of these tours, the locations and the experience, with these films generating Millions of views and legacy for the campaign.