Reach a new audience in celebration of the ‘symphony for the senses’ offered by their 100+ grape blend
Music Strategy, Events, Production, Sync & Licensing, Audience Development
LVMH wanted to reach a young, culturally engaged audience in celebration of the ‘symphony for the senses’ offered by their 100+ grape blend that defines their signature KRUG Grand Cuvee Champagne.
Mahogany Creative programmed a 1 Day Music & Food Festival in the heart of the British Countryside, and Produced a series of films to promote and document this historic celebration of Music, Culture and Cuisine.
In partnership with LVMH and their flagship Champagne brand – KRUG – Mahogany curated, booked, produced and filmed a day of live music and banquets, called ‘Into the Wild’, with the Michelin-starred chef Francis Malmann. The event achieved extensive coverage across print and online media.