A fresh musical perspective, delivered through their leading inflight entertainment system.
Sync & Licensing
British Airways needed to provide guests with a fresh musical perspective, delivered through their leading inflight entertainment system.
Mahogany Creative designed a unique channel for British Airways featuring audio and visual playlists to provide guests with a musical experience that would seamlessly match their international journey. Alongside the design and content production, Mahogany sourced and negotiated all international licences required for the channel and provided a comprehensive delivery schedule to ensure content was regularly refreshed.
The Mahogany channel has proved a resounding success. Shared by leading public figures and individuals the channel has enabled guests to discover new and existing musical talent, complimenting the high quality experience British Airways is globally recognised for.