A once in a lifetime immersive music and film experience for members of their i8 club
Music Strategy, Production
BMW wanted to create a once in a lifetime immersive music and film experience for members of their i8 Club.
Mahogany Creative worked closely with the i8 Club to provide exclusive, behind the scenes access to a music video production, enabling guests to experience the filmmaking process.
The production was set amongst an abandoned WW2 aircraft hanger within the Oxfordshire countryside. Once wrapped, the Club embarked on a 30 car rally across the Cotswolds before arriving at their hotel to experience an evening of live entertainment and presentations from the cast and crew. BMW and Mahogany provided guests with a truly exclusive and immersive experience, expanding on their club’s leading reputation.