Five bands, one classic VW and the re-launch of Youth Hostel Association

Working alongside creative agency The Hub, we conceptualised and delivered a summer-long campaign for the YHA. Enlisting then unsigned rising artists George Ezra (Columbia Records), Leo Stannard (Black Butter / Sony Music) and The Intermission Project, the campaign travelled to beautiful YHA hostels across the UK and married all the acts with the brand organically, and naturally.