A Europe-wide music strategy for Marriott's luxury hotel brand.

Renaissance Hotels wanted to increase their evening trade and entice young professionals into their flagship hotels across Europe.

Music was at the core of our proposition, and we enlisted rapidly rising musical talent including Jack Savoretti, Thomas Dybdahl and Lucy Rose to engage in one-of-a-kind tours across a selection of their best hotels in cities such as Barcelona, Vienna, London, Dublin and Zurich.

The tours saw sold out shows, each night and in every city, attracting new customers and a younger crowd for Renaissance Hotels, establishing the group as a go-to for local culture.